Reflexive Design and the Consumer’s Expectations
Reflexive Design and the Consumer’s Expectations

Author(s): Tiberiu Pop
Subject(s): Fine Arts / Performing Arts, Visual Arts
Published by: Editura ARTES
Keywords: reflexive design; design process; transdisciplinarity;
Summary/Abstract: Design is a term that is paradoxically (or not) harder to define these days. Its often-theoretical ramifications make a clear and univocal definition even more difficult to state In 2005, Donald Norman mentioned three levels of design: visceral, behavioural and reflexive in his book Why We Love (or Hate) Everyday Things. Design hybrids is yet another term that has been introduced into the specialized vocabulary lately as a result of designers’ attempt to go above and beyond product design, graphic design, environmental design, furniture design, interaction design, etc. In 1896, Louis Sullivan formulated the principle “form comes after function”. After WWI, theorists such as Theo van Doesburg, Walter Gropius and Le Corbusier, suggested a more radical tendency: “form comes after utility and meaning”. The new context suggests a more complex approach, i.e. “form observes expectations”, as a follow-up of Raymond Loewy’s MAYA (Most Advanced Yet Acceptable) principle. The present study is based on the transdisciplinarity of design design1, on reflexive design as a means of approach as well as on their relationship.

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