Приложение на изкуствения интелект в ценообразуването : Етични и регулаторни аспекти според политиките на Европейския съюз
Integration of Artificia Iintelligence in pricing : Ethical and Regulatory Aspects in Accordance with European Union Policies

Author(s): Bilyana Ivanova
Subject(s): Politics / Political Sciences, Politics, Economy, Business Economy / Management, Economic policy, EU-Approach / EU-Accession / EU-Development, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Аrtificial Intelligence; pricing; еthical challenges; EU Regulations
Summary/Abstract: Artificial intelligence (AI) is revolutionizing pricing processes across various industries, providing advanced mechanisms for automation, personalization, and real-time price optimization. Despite the significant advantages it offers, AI presents serious ethical and regulatory challenges that require careful consideration. This report analyzes the regulatory framework of the European Union, focusing on Regulation EU 2024/1689 and the EU Artificial Intelligence Act, which emphasize data protection, transparency, accountability, and fairness in pricing algorithms. For effective AI implementation in pricing, it is essential to integrate technological innovations with strict ethical and legal standards that safeguard consumer rights and ensure fairness and competitiveness in the EU markets.

• Details
• Contents