Човешките ресурси в туризма и внедряването на изкуствен интелект
Human Resources in Tourism and Implementation of Artificial Intelligence

Author(s): Darina Zvetanova
Subject(s): Economy, National Economy, Business Economy / Management, Tourism, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: tourism market; artificial intelligence; development; human resources; challenges
Summary/Abstract: The purpose of this study is related to the understanding of managers in tourism companies on the occasion of the development of effective strategies for training and development of personnel by Assist. human resources challenges in the process of deploying AI in the tourism sector. As the results of the study help companies with the provision of empirical data on the impact of training and reskilling related to operational efficiency. The subject of research is tourism companies focused on the implementation of AI and investments in training human resources for AI integration. The subject of research is the implementation of AI in tourism companies and integration through human resources training programs to achieve operational efficiency. The thesis of the study is based on the need for a strategic approach to the training and retraining of personnel on the occasion of the successful integration of AI in the management of processes in travel companies. The research problem posed in the development is related to the challenges to human resources in the implementation of AI in the tourism sector and the impact of investments in training and reskilling of operational efficiency.

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