Ролята на развлекателните туристически ресурси за формиране на туристическия продукт на туристически регион Северно Черноморие
The Role of Entertainment Tourist Resources in Forming the Tourist Product of the Northern Black Sea Tourist Region

Author(s): Dora Kabakchieva, Vanya Vasileva, Sevdzhan Sabrieva
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: entertainment tourism resources; entertainment tourism; Northern Black Sea Coast tourist region
Summary/Abstract: The search for entertainment is among the main motives for tourism, the development of tourism stimulates the emergence of diverse entertainment. People set off on a journey for new unforgettable experiences, positive emotions and excitement. Currently, the entertainment industry is one of the fastest growing industries and this cannot but affect modern trends in the development of tourism. The increase in business activity, the flow of tourists and the need for active recreation require a continuous increase in the number of relevant objects of various categories to meet the expectations of guests and local residents. Although there are already a significant number of entertainment tourism resources in Bulgaria, the problems of their organization and management are still not sufficiently developed. The Northern Black Sea Coast tourist region is one of the tourist regions in the country that concentrate entertainment facilities. Whether they are sufficient, whether they function effectively and how important they are for the formation of the region's tourism product are among the issues considered in this paper. The aim of the publication is to highlight the place and importance of entertainment tourism resources in forming the tourism product of the Northern Black Sea Coast tourist region.

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