Generation Z Students` Preferences Toward Future Professional Engagement
Generation Z Students` Preferences Toward Future Professional Engagement

Author(s): Koviljka Banjević, Dragana Gardašević, Marta Trninić
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Generation Z; Characteristics; Preferences; Professional engagement; Students
Summary/Abstract: Over the last few years, many authors have examined Generation Z – its characteristics, habits, values, attitudes and behaviors, interests, learning style, as well as job preferences. It is not surprising, because this generation is significantly different from its predecessors in many aspects. Moreover, this generation has entered to labor market for the first time. A new generation of workforce means new challenges for employers. In this sense, the purpose of this study is to explore the characteristics of Generation Z students and their preferences toward future professional engagement. The survey is based on a questionnaire addressed to students of professional studies at The Academy of Applied Technical Studies Belgrade. The data is processed in the SPSS software package and the research strategy includes descriptive statistics. Despite some limitations, the results of the study may be useful for employers, higher education institutions and teaching staff, as well as for present and future research.

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