Digital Nomadism in a Contemporary Business Environment
Digital Nomadism in a Contemporary Business Environment

Author(s): Žikica Milošević, Andrea Ivanisevic, Alpar Lošonc, Minja Bolesnikov, Aleksandra Pavlović
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Digital nomadism; Remote work; Nomads; Digitisation; Pandemic; COVID-19
Summary/Abstract: During the COVID-19 pandemic, it was essential to ensure the environment and the techniques for remote work, which was strongly advised for health reasons. After the pandemic was officially over, the companies understood that many workers were better off in that working mode, while some of them enjoyed coming back to the offices - it was connected to many personal factors, among which motivation was one of the crucial ones for employees, and the trust and control was crucial for employers. Some employees felt cut off from the corporate culture, thus feeling like “gig-workers” and craved to come back to their offices, while some of them felt uncomfortable coming back from the serenity of their homes and “digital nomadism”. In fact, digitisation of the world hand in hand with globalisation has led to new opportunities in reshaping the workplaces, such as remote work and so-called digital nomadism. Digital nomadism refers to the work practices far from the office, usually from another town, country or continent, and it has brought many benefits like increased productivity and cash influx in less developed areas of the world, together with a sense of freedom, but they have also brought the sense of loneliness, uncertainty, financial difficulties, increased risk, and transnational gentrification. Many countries around the world, especially during and after the COVID-19 pandemic, stepped out with measures aimed at enabling the digital nomads with adequate visas. Serbia is one of the countries with a high influx of digital nomads, that have changed its economy and culture.

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