Nowoczesne metody manipulacji w wybranych aspektach życia społecznego
Modern manipulation methods in selected aspects of social life

Author(s): Adam Metelski
Subject(s): Economy, Business Economy / Management, Social development, Sociology of the arts, business, education, Human Resources in Economy, ICT Information and Communications Technologies, Business Ethics, Globalization, Socio-Economic Research
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: artificial intelligence;disinformation;technology awareness;digital security;
Summary/Abstract: The purpose of this chapter is to explore the risks of manipulation through artificial intelligence (AI) and other technological tools, highlighting the importance of raising awareness and fostering critical thinking to protect users in the digital age. By analysing how modern technologies, including AI, process vast amounts of data to generate personalised content, the chapter examines the ways in which users’ decisions, opinions, and behaviours can be influenced. A narrative review has been conducted to better understand the various forms of manipulation, including the spread of disinformation. The findings underscore the necessity of increasing public awareness of how these technologies function, enabling users to consciously engage with digital tools and safeguard themselves from manipulation. The chapter concludes that fostering critical thinking and the ability to assess information sources are key to ensuring security and autonomy in the digital era. This chapter contributes original insights into the interplay between modern technologies and manipulation, offering practical recommendations for protecting users in the rapidly evolving digital landscape.

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