ESG STANDARTS AND MARKETING
ESG STANDARTS AND MARKETING
Author(s): Atanas Luizov
Subject(s): Economy, Energy and Environmental Studies, Marketing / Advertising
Published by: Бургаски свободен университет
Keywords: ESG; Green Marketing; Sustainable Marketing; Cause Marketing
Summary/Abstract: Since the acronym “ESG” was coined in 2005, and until recently, its fortunes were steadily growing. The objective of this article is to analyze the relevance of cause marketing, environmental marketing, green marketing, ecological marketing and sustainable marketing, so that companies can be characterized as ESG Companies.
- Page Range: 338-343
- Page Count: 6
- Publication Year: 2023
- Language: English
- Content File-PDF