Food labelling system—consumers’ perspective
Food labelling system—consumers’ perspective

Author(s): Katarzyna Włodarska, Katarzyna Pawlak-Lemańska, Maria Sielicka-Różyńska, Urszula Samotyja
Subject(s): Economy, Business Economy / Management, Micro-Economics, Energy and Environmental Studies, Marketing / Advertising, Business Ethics, Socio-Economic Research
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: consumer awareness;sustainable food choices;nutrition labelling;front-of-pack label;date labelling;food waste prevention;
Summary/Abstract: The information placed on labels is intended to serve consumers by providing them with information about composition, nutritional quality and shelf life of food products as well asto promote waste-prevention behaviour and support sustainable food systems. Even though consumers declare interest in the information on labels, their knowledge of the composition and nutritional value of the products and understanding of this information (e.g., nutritional factstable, minimum durability date: “best before”, and “use by” date) is often insufficient. European and international health institutions and societies are now placing great emphasis on developing clear and comprehensive information to consumers about the properties of food products and their impact on health, using legislative instruments and recommendations. The aim of this chapter is to discuss the latest research showing how food labelling can support consumers in their healthy and sustainable purchasing decisions.

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