Семантично анотиране на маркетингови комуникации в Мрежата чрез schema.org: потенциали употреби
Semantic annotation of marketing communications on the Web through schema.org: potential usage

Author(s): Teodora Petkova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: digital marketing; marketing communication; web content; semantic annotation; schema.org; Web
Summary/Abstract: This paper aims to analyze the potential of the formalized descriptions provided by the schema.org initiative for marketing communications content. The research outlines the affordances of semantic annotations with schema.org and their connection to creating effective and engaging digital marketing communications on the World Wide Web.

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