OPPORTUNITIES AND CHALLENGES OF APPLYING BLOCKCHAIN TECHNOLOGY AT AIRPORTS Cover Image

OPPORTUNITIES AND CHALLENGES OF APPLYING BLOCKCHAIN TECHNOLOGY AT AIRPORTS
OPPORTUNITIES AND CHALLENGES OF APPLYING BLOCKCHAIN TECHNOLOGY AT AIRPORTS

Author(s): Marija Stojanović, Nikica Radović, Angelina Njeguš
Subject(s): Social Sciences, Economy
Published by: Udruženje ekonomista i menadžera Balkana
Summary/Abstract: The outbreak of the Covid-19 pandemic has attracted more attention and highlighted the value of public health as well as the need for safe travel. When it comes to the tourism industry affected by the pandemic, the current global situation requires market transformation and innovation in the function of renewing tourist travel. Blockchain technologies in air transport are directing their business solutions towards the most promising opportunities and possibilities of application of this modern technology, now with a focus on overcoming the impact of the Covid-19 pandemic on business in the tourism industry. Blockchain-based applications have the potential to improve the user experience in the process of tracking luggage and goods, tracking the health of passengers, managing digital currency for the purchase of airline tickets, passenger identity management, loyalty programs, and more. Blockchain technology has already found application in financial management, storage and management of our personal data and information through a chain that is interconnected in time as a distributed book that records transactions between the parties involved, securely and permanently. This paper aims to present the possibilities of Blockchain technology and contribute to raising awareness of the great potential of application in the business of the airport within the tourism industry.