Dijital Liderlik
Digital Leadership

Author(s): Gülşah Gençer Çelik, Erkan Taşkiran
Subject(s): Personality Psychology, Behaviorism, Management and complex organizations, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: digital leadership; organization; managers; adaptability;
Summary/Abstract: Change is on its way and is coming fastly. It is the responsibility of today's leaders to be able to see and manage such a change and use it for sustainable success. While the pressures on the necessity of change and transformation are increasing on today's organizations, the main task of leaders in such environments is to develop the individual skills, competencies and methods necessary to maintain the competitive advantage of their organizations. In this context, change and transformation are inevitable in order to break the traditional industry rules, to have a strong presence in new markets, and to turn to new products and services with an innovative approach. Digital leadership is of great importance for this process effectiveness. Digital leadership can be defined as creating an innovative vision by using technology effectively in managerial processes to create a sustainable culture of change in the organization. The main goal of digital leaders can be stated as realizing digital transformation and enabling businesses to maximize their potential in the digital environment. In order to achieve this goal, digital leaders need to adopt a collaborative and agile approach as well as digital literacy and an innovative vision.

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