MEDIÁLNĚ-PROSTOROVÁ ANALÝZA OPATŘENÍ V DESTINACÍCH TRPÍCÍCH OVERTOURISMEM
MEDIA-SPATIAL ANALYSIS OF MEASURES IN DESTINATIONS SUFFERING FROM OVERTOURISM

Author(s): Aneta Krajíčková
Subject(s): Media studies, Business Economy / Management, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: destination; impacts of tourism; regulations; overtourism;
Summary/Abstract: Today, one of the most discussed issues of tourism is overtourism as a situation where there are too many visitors in the destination and the quality of life of the locals as well as the visitors' experiences are negatively affected. The way the destinations fight or how they try to mitigate the impacts of overtourism are diverse and are differently presented. The aim of this paper is to identify places that are most commonly associated with overtourism by analyzing 121 online articles. 14 destinations are selected and groups of implemented measures, taken to mitigate consequences or to fight overtourism, are examined. The most used is regulation of behavior and determination of maximum number of visitors for a certain period of time. The most media-visible destinations in Venice, Barcelona and Amsterdam use a wide range of tools. One of important factors of the regulation implementation is also the spatial characteristic of the destination.

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