The Nostalgianomics of Living Preferences: Where Would You Like to Live?
The Nostalgianomics of Living Preferences: Where Would You Like to Live?

Author(s): Mária Murray Svidroňová, Luboslava Kubisova, Jolana GUBALOVÁ, David Cole
Subject(s): Rural and urban sociology
Published by: Masarykova univerzita nakladatelství
Keywords: Metropolises verzus Small towns; Living preferences; Nostalgianomics; Slovakia;
Summary/Abstract: In this paper, we argue that a counter-balance is needed to metropolises, especially in small European countries. Rural areas and small towns are necessary and must remain economically viable from the point of view of public administration. The objective of the paper is to investigate the concept of nostalgianomics from the point of view of living preference in Slovakia. Using a new measurement scheme, we analysed the preferences of where people would like to live with a sample of almost 500 individuals and introduce a new term of nostalgianomics – a concept that nostalgic sentiment can be used as an economic and creative force as an incentive for investment and housing. In this paper, we focus especially on the area of living preferences and urban planning. Among the methods employed are questionnaire survey and basic statistical analysis. The main findings indicate that Slovaks prefer to live in smaller municipalities and in areas outside of large metropolitan areas – the attraction is driven by a nostalgic sentiment.

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