Маркетингови стратегии за влияние върху най-младите поколения
Marketing Strategies to Influence the Youngest Generations

Author(s): Yasen Deyanov
Subject(s): Economy, Marketing / Advertising
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: marketing; marketing strategies; digital media; digital revolution; future marketing; multitasking; young generations
Summary/Abstract: The present theoretical analysis discusses different points of view related to the impact of modern marketing strategies applied with the help of modern digital tools. Corporations try to use all proven elements of consumer knowledge as a strategic element. A cause for concern is that innovative business approaches can have a serious effect on the balance between consumer favorability and company profitability.

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