After COVID-19: Changing Agenda of the Creative Media Industry and Financial Crisis in Sports Cover Image

След COVID-19: Промяна в дневния ред на творческата индустрия на медиите и финансова криза в спорта
After COVID-19: Changing Agenda of the Creative Media Industry and Financial Crisis in Sports

Author(s): Desislava Frantsova
Subject(s): Social Sciences, Media studies, Communication studies, Sociology, Health and medicine and law, Sports Studies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: sport; coronavirus; journalism; transformations
Summary/Abstract: COVID-19 impacted people, economic sectors and entire industries. The Media and Creative industry, which play an important role in the life of the society, also underwent changes. That is why I believe this topic is important and relevant and should be analyzed. In my research, I will emphasize on the sports media, where changes of the modus operandi and everyday work of journalists were observed. The financial crisis provoked from the coronavirus has affected athletes, clubs and the running of major championships. Moreover, it had a massive impact on the media as it changed radically the content of television programs.