Binationale Diskursanalyse. Grundlagen und Fallstudien zum deutsch-polnischen medialen Gegendiskurs
Binational Discourse Analysis. Foundations and Case Studies of the German-Polish Competitive Discourse

Author(s): Dorota Kaczmarek
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: competitive discourse; analysis model of the competitive discourse based on discourse linguistics; Polish-German media discourse; media conflict; displaced people; Erika Steinbach; refugees; image of Germany; image of Poland; German-Polish relations
Summary/Abstract: In general, the focus of the monograph “Binational Discourse Analysis. Foundations and Case Studies of the German-Polish Competitive Media Discourse” is the question of how the Polish-German political reality between 2006 and 2017 is medially re(constructed). For this reason, practices, methods and means, with the help of which German and Polish media players generate the discursive image of bilateral relations, are targeted and highlighted in this thesis. The concept of competitive media discourse corresponds both in its theoretical foundation and empirical methods to this research-oriented starting position. The competitive discourse shall be considered a competitor to the concrete discourse, “competition” being understood as various types, forms and manifestations of competition in the media between discourse and competitive discourse. In order to look at the question of how from different angles, the monograph comprises three parts, in which the focus is placed on the following aspects: - Localisation of the competitive discourse within the field of discourse;- Operationalisation of the competitive discourse by means of discursive description parameters such as action, power, text and knowledge; - Visualisation of the competitive discourse. In the theoretical part, the text and discourse linguistic foundations of the competitive discourse are thus determined, and its analysis programme is formulated in the binational context. For the practical implementation and confirmation of the correctness of theoretical assumptions, analysis model of the competitive media discourse based on discourse linguistics (AMEG) is designed, the application of which is verified on the basis of four representative case studies, namely the conflict over displaced people, over Erika Steinbach, over refugees and, in general, over mutual relations. Using the interdisciplinarily-based concept of the binational competitive media discourse, the aim of this thesis is to make a contribution to discourse linguistics characterised by text linguistics and to the multimodal text linguistics. In addition, a bridge to multimodal discourse analysis is to be built. The research results can also be useful for university didactics purposes.

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