OPPORTUNITIES FOR CREATIVE BUSINESS DEVELOPMENT AMONG YOUNG PEOPLE
OPPORTUNITIES FOR CREATIVE BUSINESS DEVELOPMENT AMONG YOUNG PEOPLE

Author(s): Miglena Angelova
Subject(s): Economy, Business Economy / Management, Micro-Economics, Human Resources in Economy
Published by: Сдружение Институт общество на знанието
Keywords: creative business; creative industries; creativity; human resources; creative economy; competitiveness; start-ups; economic development
Summary/Abstract: Creative Business has been recognized in the last decades by respected international organizations (such as Worlds Bank, United Nations and more particularly UNESCO, European Union etc.) as enough powerful to act as an engine for the rest of the economic sectors. On the European Union’s level during the last few years there were different programmes and special initiatives dedicated to support namely different aspects of these organizations. Thus, European Union tries to achieve synergic effect and to revitalize the overall economy, including related and peripheral to the creative economy sectors.This aureole of the Creative Industries is not a coincidence or an accident. This focused attention (of practitioners, theorists, researchers and politicians as well) is due to its most important characteristic – the competitiveness here is mainly in the field of ideas, imagination… in other words – creativity. Therefore, human resources are really essential in the field of creative business. The authors or creators are in the heart of any initiative or concrete project in creative business. Other resources (material, time, financial, technical etc.) also are important as usual, but here they come on the next place in terms of importance. Due to this specific we could observe in the field of creative industries that one start-up could possess enough power to act and be a serious competitor to the well-known international corporation with huge budget and history and experience behind each step.

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