Język w komunikacji marketingowej – istota, sposoby, narzędzia, kanały
Language in Marketing Communication – Essence, Methods, Tools, Channels
Author(s): Angelika M. Pabian
Subject(s): Economy, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: marketing communication; marketing; sensens; advertising; packaging; influencer
Summary/Abstract: The monograph is a comprehensive approach to the issue of market communication and is a response to the research gap identified by the author in this area. The dynamic changes in the market in the 20th and 21st centuries significantly influenced the methods, tools, and channels of transmitting messages. The book is addressed to a wide audience, both representatives of the economic sphere and marketing adepts, and is rich in examples of good promotion practices, illustrations, and additional materials available after scanning QR codes. The publication also includes expert opinions.
- E-ISBN-13: 978-83-226-4537-6
- Print-ISBN-13: 978-83-226-4536-9
- Page Count: 288
- Publication Year: 2025
- Language: Polish
- eBook-PDF
- Sample-PDF
- Table of Content
- Introduction
