Dragons and Gazelles. International management and corporate social responsibility today. A subjective tale
Dragons and Gazelles. International management and corporate social responsibility today. A subjective tale

Author(s): Barbara Fryzeł, Joanna Bohatkiewicz-Czaicka
Subject(s): Social Sciences, Sociology, Management and complex organizations
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: corporate social responsibility
Summary/Abstract: The book Dragons and Gazelles. International management and corporate social responsibility today. A subjective tale offers a subjective narrative about the interdependence of different phenomena constituting the environment for international management processes. This environment, due to its’ dynamics and volatility, creates a situation of the constituted instability, which calls for interpretations. The book addresses the need for such interpretations, offering theoretical though empirically based reflexions which form explanatory framework for the contemporary management issues.In its’ holistic approach to the issues discussed and through the construction of the open narrative, inviting the Readers to join in the active analysis, the Authors assume that management is equally a matter of science as of art. Thus, a manager or entrepreneur achieves success through creative use of knowledge, so the more she is an “artist” capable to intellectually re-define existing conditions for operations the more she can be an effective practitioner re-shaping the surrounding reality.The goal of the presented work is to extend the field of analysis of the social phenomena through interpretations of links between economic, social and cultural context. The book can thus be treated as a certain reference point for social sciences students but also for the researchers searching for new paths of scientific exploration or for managers taking strategic decisions.

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