Sosyal Bilimler Üzerine Araştırmalar - IV
Research on Social Sciences - IV
Contributor(s): Ali Turan Bayram (Editor)
Subject(s): Media studies, Business Economy / Management, Human Ecology, Economic development, Environmental interactions, Marketing / Advertising, Business Ethics, Socio-Economic Research, Transport / Logistics
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: Marketing; Sustainable Marketing; Tourism; Gastronomy; Ecotourism;
Summary/Abstract: Technological developments and globalization has changed human nature. This change directly affects all stages of human life. At this point, it becomes inevitable to carry out research on people and human life. All studies carried out in the field of Social Sciences aim to understand human, human life and human nature. In this work, which was put forward in order to understand the human, different studies from different disciplines were discussed and a step was tried to be built in order to reach this goal, albeit to some extent.
- E-ISBN-13: 978-975-447-636-1
- Print-ISBN-13: 978-975-447-636-1
- Page Count: 281
- Publication Year: 2023
- Language: Turkish
Post-Truth Pazarlama
Post-Truth Pazarlama
(Post-Truth Marketing)
- Author(s):Ahmet Tan, Barış Armutçu
- Language:Turkish
- Subject(s):Politics, Electoral systems, Politics and communication, Marketing / Advertising, ICT Information and Communications Technologies
- Page Range:1-16
- No. of Pages:16
- Keywords:Marketing; post-truth; political marketing; digital marketing;
- Summary/Abstract:The concept of post-truth, which is among today's political discourses and has rapidly spread in many languages, has now entered our lives as an indispensable element of popular politics. Among the main factors in the emergence of the concept of post-truth is the increasing number and use of false / incomplete / false news that politicians say to market themselves during election periods. The concept of post-truth has been frequently discussed in the international literature in recent years and has entered the political life and literature of Turkey today. In this respect, it can be stated that post-truth is still in its infancy in the national and international literature in terms of word and content. In this context, when the word post-truth is analyzed conceptually, it is translated and used in Turkish as 'post-truth', 'post-real' or 'post-truth'. Trump's victory in the elections held in the United States of America in 2016 and the campaign conducted during the Brexit referendum in 2016 are important factors in the emergence and frequent use of the concept of post-truth in political life. In addition, another important factor is the fact that the Oxford dictionary chose the concept of post-truth as the word of the year in 2016. All these factors have paved the way for the effective use of the concept of post-truth in political life and today's era has begun to be defined as a post-truth era. Undoubtedly, the role of social media applications brought about by digitalization is undeniably important in a post-truth era where lies are no longer distinguishable. When the role of social media is evaluated in terms of manipulative content in favor of political leaders, it reveals the reality of the post-truth concept. In this context, a study conducted by PolitiFact research company found that 69% of Trump's statements and posts during the election process and 26% of his rival Clinton's statements and posts during the same election were found to be lies and false. The production and frequent use of content that does not reflect the truth enables politicians to gain a superior competitive advantage over their rivals. This shows the power and effectiveness of the post-truth concept. In this respect, it is expected that the concept of post-truth marketing, which is in its infancy, will make significant contributions to the national and international literature by addressing all aspects of the concept. In this study, the definition of the concept of post-truth, its importance, historical development, its role in political marketing and digital marketing, and a general review of studies in the field of post-truth will be made.
Bir Pazarlama Stratejisi Olarak: Planlı Eskitme Kavramı
Bir Pazarlama Stratejisi Olarak: Planlı Eskitme Kavramı
(As a Marketing Strategy: The Concept of Planned Obsolescence)
- Author(s):Mert Öztürk
- Language:Turkish
- Subject(s):Business Economy / Management, Economic development, Marketing / Advertising
- Page Range:17-29
- No. of Pages:13
- Keywords:Marketing; Planned obsolescence; economic development;
- Summary/Abstract:Planned obsolescence, it is a concept that has been discussed since the beginning of the 20. century, is seen as a method of economic development and is applied by companies in various ways in order to encourage consumers to buy new products more often in this direction. Planned obsolescence, which is seen as a constant source of income for companies, gives businesses a great economic advantage in this regard. The main purpose of planned obsolescence is that the existing product will become obsolete earlier than expected using planned methods and the new product will be purchased by the consumer earlier than expected.
Sürdürülebilir Pazarlama
Sürdürülebilir Pazarlama
(Sustainable Marketing)
- Author(s):R. Güler Ergin, Nil Esra Dal
- Language:Turkish
- Subject(s):Energy and Environmental Studies, Environmental interactions, Marketing / Advertising
- Page Range:31-92
- No. of Pages:62
- Keywords:Sustainable Marketing; marketing; environment;
- Summary/Abstract:Sürdürülebilir pazarlama, 21. yüzyılın dünyasında sadece ekonomik değil, çevresel ve sosyal etkenlerin de yer aldığı ve pazarlamanın dönüşümünü sağladığı gibi üretim ve tüketim faaliyetlerinde insan ve çevreyi de göz önünde bulundurarak, kaynakların doğru şekilde kullanımını ve devamlılığını esas alan birçok unsura da etki eden, bir makro pazarlama anlayışıdır. Çalışmada sürdürülebilir pazarlama kavramı, ilk çağ uygarlıklarından Paris İklim Anlaşması’na kadar uzanan tarihçesi, aşamaları, müşteri değeri, müşteri maliyeti, müşteriye uygunluk ve müşteri iletişimini açıklayan sürdürülebilir pazarlama karması; çevresel, sosyal ve ekonomik boyutları ile birlikte geniş bir perspektifte ele alınarak; sürdürülebilir pazarlama hakkında yapılan çalışmalara yer verilmiştir. Çalışmanın sürdürülebilir pazarlama konusunda literatüre kavramsal açıdan katkı sağlayacağı düşünülmektedir.
2000-2022 Yılları Lojistik ve Pazarlama Konulu Yayınların Bibliyometrik İncelemesi
2000-2022 Yılları Lojistik ve Pazarlama Konulu Yayınların Bibliyometrik İncelemesi
(A Bibliometric Analysis of Publications on Logistics and Marketing for the Years 2000-2022)
- Author(s):Murat İsmet Haseki, İlker İbrahim Avşar
- Language:Turkish
- Subject(s):Business Economy / Management, Transformation Period (1990 - 2010), Present Times (2010 - today), Marketing / Advertising, Transport / Logistics
- Page Range:93-122
- No. of Pages:30
- Keywords:marketing; logistics; businesses;
- Summary/Abstract:Nowadays when artificial intelligence and algorithms are spoken, the focus of marketing activities in rapidly developing and changing technology is the consumer. In order for businesses to survive in an intensely competitive environment, they should better understand the consumer and better understand their current and potential needs. Businesses show special sensitivity to the image of their brands in the eyes of consumers. As a result of globalization, the world has become a single market. In a single market, in the face of rapidly changing conditions, the biggest weapon of businesses is their loyal customers. In order to retain their customers, businesses have to develop marketing strategies that produce solutions to their problems. Companies have to work with different disciplines while developing marketing strategies. One of these different disciplines is logistics. Logistics, which has an important place in the general activities of marketing, has to closely follow the changing consumer behaviors for the success of the business. Logistics develops various methods to better understand consumer behavior. One of the methods used in studies on the logistics sector is bibliometric analysis. In bibliometric analysis; The words are analyzed in order to show the status of the knowledge base that is the subject of the research. Word analysis reveals the main meaning issues hidden in the text. In order to make the analysis, a database is scanned for a certain period. The data obtained from the scanning are converted into bibliometric expressions using software such as VOSviewer. The motivation for logistics-based publications is due to the rapid change in the logistics industry recently and this change increased academic interest in the subject. There has been an increase in academic interest in logistics literature in the last 10 years. In addition, examining the research on the logistics sector with the subject of marketing lays the groundwork for a consensus on logistics and marketing subjects in the literature. The study concentrates on academic studies on marketing and logistics. For this purpose, the WoS database was scanned to cover 2000-2022. As a result of the search, 1471 publications focused on logistics and marketing were found. The obtained publications were evaluated in different categories with the bibliometric analysis approach.
Kullanıcıların Sosyal Medyada Bilgi Paylaşımı Motivasyonları Üzerine Bir Literatür İncelemesi
Kullanıcıların Sosyal Medyada Bilgi Paylaşımı Motivasyonları Üzerine Bir Literatür İncelemesi
(A Literature Review of Users' Knowledge Sharing Motivations on Social Media)
- Author(s):Meziyet Uyanık
- Language:Turkish
- Subject(s):Media studies, Business Economy / Management, Communication studies, ICT Information and Communications Technologies
- Page Range:123-145
- No. of Pages:23
- Keywords:Social Media; communication; businesses;
- Summary/Abstract:Social media allows people to communicate and interact with each other synchronously or asynchronously in the same or different time periods and locations. Today, it is becoming increasingly important to understand the role of social media platforms, which are seen as a very valuable communication tool for both individuals and businesses and brands, on knowledge sharing behavior. In this context, it is known that social media has a facilitating and accelerating effect in transferring the knowledge and experiences that individuals have to others. The main objective of this study is to provide a better understanding of the motivations of users' knowledge sharing on social media. Detailed literature research was conducted on the relevant factors, in order to contribute to future studies. In the literature, the knowledge sharing motivations of individuals are predominantly studied on the basis of intrinsic and extrinsic motivational factors; empirical studies have shown that emphasis was placed on reputation, reciprocity, self-efficacy, altruism and entertainment factors. In the study, a detailed examination of these factors was made and related articles were analyzed and the effects of these factors on knowledge sharing behavior were reported on the basis of relevant studies.
Konaklama İşletmelerinde Hizmet Robotlarının Kullanımına Yönelik Turizm Fakültesi Öğrencilerinin Algıları
Konaklama İşletmelerinde Hizmet Robotlarının Kullanımına Yönelik Turizm Fakültesi Öğrencilerinin Algıları
(Perceptions of Tourism Faculty Students on the Use of Service Robots in Accommodation Businesses)
- Author(s):Agil Abdulrazagov, Cansev Özdemir
- Language:Turkish
- Subject(s):Business Economy / Management, Higher Education , Tourism
- Page Range:147-164
- No. of Pages:18
- Keywords:Tourism; Businesses; Robots; Tourism Management; Service robots;
- Summary/Abstract:Service robots used in the tourism sector are increasing day by day. In this direction, the main purpose of the research is to examine the perception of tourism faculty students, who are future professionals, towards service robots used in tourism enterprises. The population of the research consists of the students of Eskişehir Osmangazi University, Faculty of Tourism, Department of Tourism Management. In the research, a questionnaire was applied as a data collection technique and 253 students were reached. The questionnaires were collected face-to-face and online. Factor analysis, regression analysis and correlation analysis were conducted. The findings of the study show that trust in service robots, performance expectation, and ease of use have a significant positive effect on the intention to use robots, while the perceived risk of robots has a negative effect on the intention to use robots.
Gastronomi ve Turizm: Türkiye’den Bazı Örnek Turlar ve Destinasyonlar
Gastronomi ve Turizm: Türkiye’den Bazı Örnek Turlar ve Destinasyonlar
(Gastronomy and Tourism: Some Tours and Destination Examples from Turkey)
- Author(s):Ebru Düşmezkalender, Günay Erol
- Language:Turkish
- Subject(s):Economy, Marketing / Advertising
- Page Range:165-184
- No. of Pages:20
- Keywords:Gastronomy; Tourism; Turkey; gastronomy tourism;
- Summary/Abstract:Gastronomy is discussed in terms of multivariate concepts such as food, cuisine, taste, culture, food and beverage products and eating. The concept of gastronomy, which has attracted more attention in recent years and has been dealt with together with tourism, has a scope far beyond just travel and eating and drinking activities. Contrary to popular belief, gastronomic tourism should not only mean traveling to eat or participating in eating and drinking activities during travel, but should be considered as a much broader concept. Individuals can use gastronomic variables (such as experience, taste, curiosity, locality and feature search) as a motivation tool, or the gastronomic elements of a destination can be considered as an attractive force in their travels. Within the scope of gastronomic tourism, different tourism activities can be seen. In this study, the concepts of gastronomy, gastronomy and tourism were mentioned and gastronomic experience was evaluated in tourism. In addition, in this study, some of the tours for gastronomy tourism in Turkey and some of the important destinations in gastronomy tourism in Turkey were discussed. In the study, it was tried to develop suggestions for gastronomy tourism, destinations and other stakeholders by evaluating the secondary sources in the literature.
Yerel Halkın Ekoturizm Algısı: Kilis İli Örneği
Yerel Halkın Ekoturizm Algısı: Kilis İli Örneği
(Ecotourism Perception of Local People's: The Example of Kilis Province)
- Author(s):Melda Akbaba, Ebru Mercandağı
- Language:Turkish
- Subject(s):Human Ecology, Rural and urban sociology, Economic development, Environmental interactions, Tourism
- Page Range:185-200
- No. of Pages:16
- Keywords:Ecotourism; Province; business; rural areas; cities; environment;
- Summary/Abstract:As a result of large-scale migration waves from rural areas to cities with the industrial revolution, people forced to live indoors and the intense pace of business life has affected people negatively. For this reason, people have started to tend towards areas where they can relax and have a pleasant time in their spare time. In addition, the preference of people to go to well-known destinations, especially on holidays, has led to the formation of overcrowding in these destinations. Accordingly, due to mass tourism, the carrying capacity of destinations with tourism potential has been exceeded and the environment has been damaged, and the concept of sustainability has emerged depending on the awareness of the pressure on the environment. This situation has shown its effect on the emergence of the concept of ecotourism. Ecotourism contributes to the protection of the natural and cultural environment, to transfer the cultural heritage to future generations, to ensure the continuity of biodiversity, to increase the welfare of the local people, to increase social relations, and to both countries and local people economically. In this context, the perception of the local people about ecotourism is important. At this point, the development of ecotourism is directly proportional to the perception of the local people. The aim of this study is to measure the ecotourism perception of the people living in Kilis city center. For this purpose, face-to-face interviews were conducted with 15 people. This study was designed as a qualitative research. The interview was examined by making suggestions for the answers given by the participants to the questions.
Kahramanmaraş İlinin Ormanlık Alanlarının Rekreasyonel Potansiyeli
Kahramanmaraş İlinin Ormanlık Alanlarının Rekreasyonel Potansiyeli
(Recreational Potential of Forested Areas of Kahramanmaraş Province)
- Author(s):Taner Aydın, Remzi Tefek
- Language:Turkish
- Subject(s):Regional Geography, Human Ecology, Environmental interactions, Transport / Logistics
- Page Range:201-237
- No. of Pages:37
- Keywords:Forested Areas; Kahramanmaraş Province; Turkey; transportation;
- Summary/Abstract:In this study, the recreation potential of forest areas in Kahramanmaraş province was analysed. Kahramanmaraş is a province with a high outdoor recreation potential with its forest cover above the average of Turkey. In the province, there are areas with protection status such as Nature Reserve, Nature Park, Wildlife Development Area and forest parks classified as A, B, C, D type. Apart from these areas, some of which are subject to intensive recreational activities, there are other areas where various activities can be carried out. Recreation areas in the province have some problems such as transportation, infrastructure, recognition and protection. Solving these problems will enable the forest areas in the province to be used by more people from the province, the region and even outside the region. The earthquakes on 6 February 2023, which continued with aftershocks in the following periods, destroyed the settlements in the province to a great extent and caused many casualties. In terms of solving or alleviating the mental problems experienced by the earthquake-affected population, it is important that natural areas where the earthquake effect is not observed should be more subject to recreation and these activities should be popularised especially among the earthquake-affected individuals. In this regard, management elements should carry out systematic studies.
Sosyal Hizmet Uygulamalarında Motivasyonel Mülakat: Tanım, Ruh ve Uygulama Prensipleri
Sosyal Hizmet Uygulamalarında Motivasyonel Mülakat: Tanım, Ruh ve Uygulama Prensipleri
(Motivational Interviewing in Social Work Practice: Definition, Spirit and Principles of Practice)
- Author(s):Metin Gani Tapan
- Language:Turkish
- Subject(s):Sociology, Family and social welfare, Welfare services, Business Ethics
- Page Range:239-259
- No. of Pages:21
- Keywords:Social Work; social work profession; ethics;
- Summary/Abstract:The motivational interview approach, which has its origins in the humanist movement: accepts that the key point that can reveal the client's latent potential is the form of cooperation, respect and empathic relationship between the interviewer and the client. At the same time, it is emphasized that the client's attitudes and behaviors are accepted as they are, and an approach with compassion rather than criticism is important for change. On the other hand, it is considered that it is more beneficial to emphasize cooperation throughout the process rather than judgmental statements or an expert approach in mobilizing and encouraging the client for change. In the motivational interview intervention, it is important for the client to participate in the change process, that is to attract their attention. It is recommended to make joint planning and decision-making for change after the interviewer shows empathetic reactions that can activate the client throughout the process. The planning process requires setting clear goals for change, identifying possible options, choosing the most appropriate, and showing commitment to the plan by both the interviewer and the client. Reflecting with positive feedback and a supportive approach can be beneficial when clients experience indecision during the change process. Considering the dignity and worth of the individual in the professional intervention process, focusing on the importance of human relations, one of the basic values of the social work profession, is considered important in terms of professional qualifications and ethics. In this context, it is understood that the basic values of social work are directly compatible with the titles of partnership, acceptance, compassion and association, which are accepted as the spirit of motivational interviewing. Because of these similarities, motivational interview approach continues to be used in social work practices: addiction treatment and rehabilitation, school social work, forensic social work and child protection services. In this direction, the aim of the study is to explain the definition of motivational interview, evaluation of spirit components and application steps and how it can be reflected in social work practices.
Tüketici Neotenisinin Ürün Tasarımının Değerlendirilmesine Etkisi
Tüketici Neotenisinin Ürün Tasarımının Değerlendirilmesine Etkisi
(The Influence of Consumer Neoteny on Product Design Evaluation)
- Author(s):Mustafa Bilgehan Kutlu
- Language:Turkish
- Subject(s):Psychology, Sociology, Socio-Economic Research
- Page Range:261-281
- No. of Pages:21
- Keywords:product design; Psychological neoteny;
- Summary/Abstract:Children's products, which in the past were primarily made for kids and teenagers, are now also popular among adults. Psychological neoteny relates to the continuation of childhood behaviors into maturity. The goal of this study is to investigate the link between consumer neoteny and consumers' assessment of anthropomorphic product design. In order to accomplish research objectives, a cross-sectional research approach is utilized. An online survey is administered to a convenience sample of 728 university students as part of the study. Consumer neoteny is shown to be a four-dimensional construct (stimulus seeking, reality conflict, escapism, control of aggression) as a consequence of exploratory and confirmatory factor analysis. It is seen that effects of sub-dimensions of consumer neoteny on anthropomorphic product design evaluation vary. Stimulus seeking and escapism dimensions are positively associated with childlike product design. On the other hand, when the level of reality conflict increases, consumers evaluate anthropomorphic product design more negatively. The control of aggression dimension has no effect on product design assessment. This study is thought to be one of the earliest studies on consumer neoteny in Turkey. In addition, the study contributes to the literature by showing the relationship between consumer neoteny and consumers' evaluation of product design.