Stakeholder Wellbeing and Value Creation
Stakeholder Wellbeing and Value Creation
Contributor(s): Uday Salunkhe (Editor), D. N. Murthy (Editor), Bharath R Rajan (Editor), Vaishali Vivek Patil (Editor)
Subject(s): Social Sciences, Economy, Literary Texts, Education, Essay|Book Review |Scientific Life, General Reference Works, Library and Information Science, Sociology, Marketing / Advertising
Published by: Transnational Press London
Keywords: behavioral economics; consumer decisions; gender; green mobiles; Marketing; moral hazards; purcahse intention; stakeholder wellbeing; supply chain; Value creation
Summary/Abstract: The relationship between firms and stakeholders is held together by a continuous two-way cycle of value creation. In this, how can value be managed such that the stakeholder’s wellbeing is ensured? How does stakeholder wellbeing vary across business contexts? Are there varied perspectives in understanding stakeholder wellbeing? These and other pertinent questions have been addressed in this book.Particularly, this book provides a synthesis of research perspectives on value creation and stakeholder wellbeing through a collection of chapters from scholars in this area. It synthesizes research perspectives on value into three categories – firm-focused, customer-focused, and community-focused. In doing so, this book presents novel insights through these lenses and highlights best practices in ensuring stakeholder wellbeing.Responding to the rapidly changing business landscape where stakeholders are more connected, accessible, and informed than ever before, many firms are interested in creating value for all and in the process ensuring stakeholder wellbeing. This book will appeal to research scholars, practitioners, consultants, and managers looking to seek new insights and understanding on value creation.
- E-ISBN-13: 978-1-80135-171-3
- Print-ISBN-13: 978-1-80135-170-6
- Page Count: 183
- Publication Year: 2022
- Language: English
Perspectives on Stakeholder Wellbeing and Value Creation
Perspectives on Stakeholder Wellbeing and Value Creation
(Perspectives on Stakeholder Wellbeing and Value Creation)
- Author(s):Bharath R Rajan, Uday Salunkhe, D. N. Murthy
- Language:English
- Subject(s):Business Economy / Management, Business Ethics, Socio-Economic Research
- Page Range:9-16
- No. of Pages:8
- Keywords:Perspectives; Stakeholder Wellbeing; Value Creation;
- Summary/Abstract:In the current ecosystem framework of operations, multiple entities are necessary for the effective functioning of the framework. In such a system, the relationship of a company with the other entities, formally referred to as stakeholders, is typically a symbiotic one, wherein the mutual interest and expectations of all stakeholders are satisfied. While commonly known stakeholders of a company include customers, employees, investors, suppliers, distribution partners, the community, and the government; the complexity of modern business models will likely include several other entities, in addition to the common stakeholders.
- Price: 4.50 €
Influence of Sensory Marketing on Consumer Behaviour and Their Impact on Brand Equity
Influence of Sensory Marketing on Consumer Behaviour and Their Impact on Brand Equity
(Influence of Sensory Marketing on Consumer Behaviour and Their Impact on Brand Equity)
- Author(s):Abhinandan N, Manasa K, Kiran G
- Language:English
- Subject(s):Marketing / Advertising
- Page Range:17-28
- No. of Pages:12
- Keywords:Influence; Sensory Marketing; Consumer Behaviour; Brand Equity;
- Summary/Abstract:“A memorable experience can forge a stronger connection to the product or service, increase satisfaction, and influence the consumer’s behaviour and attitude” The senses play a key role in consumer perceptions and exert a powerful influence over buying decisions. Marketers have long sought to integrate the senses into brand communications, even though generally in a limited and partial way. Today, sensory marketing is recognized as an essential tool for strengthening the connection between brand and consumer by stimulating all the senses and generating emotions. As part of the marketer’s quest to connect with and adapt to today’s constantly evolving and increasingly demanding consumers, sensory marketing is now considered to be a top-priority activity. Sensory marketing leverages all five senses to influence perceptions, memories, and learning processes, with the aim of manipulating consumers’ motivations, desires, and behaviour. The goal is to create a sensory experience that strengthens the connection with users through a process that involves both the rational and the emotional parts of the brain, although to varying degrees.
- Price: 4.50 €
Attitude Towards Female Role Portrayal in Advertising and Its Impact on Brand Image & Purchase Intention: Linkages with Feminine Role Orientation
Attitude Towards Female Role Portrayal in Advertising and Its Impact on Brand Image & Purchase Intention: Linkages with Feminine Role Orientation
(Attitude Towards Female Role Portrayal in Advertising and Its Impact on Brand Image & Purchase Intention: Linkages with Feminine Role Orientation)
- Author(s):Shraddha Shivani, Evelina Sahay, Somnath Mukherjee, Sadiya Fatima
- Language:English
- Subject(s):Gender Studies, Marketing / Advertising
- Page Range:29-51
- No. of Pages:23
- Keywords:Attitude Towards; Female Role; Portrayal in Advertising; Brand Image; Purchase Intention; Feminine Role;
- Summary/Abstract:Advertising has become a vital element of society’s cultural and economic fabric, and a fundamental technique of marketing communications (Lane et al., 2005; Lauer, 2007; Pellicer, 2017). Messages communicated through advertisements work to sell through persuasion and imagination (Baack et al., 2016; Dahlén et al., 2008; Hartnett et al., 2016; West et al., 2019). As a result, modern marketing techniques rely primarily on innovative advertising to attract customers and influence their purchasing decisions (Ahmed, 2016; Fatima, 2015; Kumar, 2013; Muhammad Awan et al., 2016; Rai, 2013). Individuals’ attention to and elaboration of advertising stimuli is controlled chiefly by three types of elements. First, qualities of the stimuli, such as the impression of the product’s femininity or masculinity. Second, qualities of the individual, such as gender-role orientation, that can be traditional or non-traditional. Third, there’s a chance that situational considerations play a role such as the subject’s surroundings at the moment of exposure.
- Price: 4.50 €
Determinants of Purchase Intentions Towards Green Mobiles – An Extension of The Theory of Planned Behaviour (Tpb)
Determinants of Purchase Intentions Towards Green Mobiles – An Extension of The Theory of Planned Behaviour (Tpb)
(Determinants of Purchase Intentions Towards Green Mobiles – An Extension of The Theory of Planned Behaviour (Tpb))
- Author(s):Deepa Rohit, Ravi Vaidee, Vaishali Vivek Patil
- Language:English
- Subject(s):Marketing / Advertising, Business Ethics
- Page Range:53-69
- No. of Pages:17
- Keywords:Determinants; Purchase Intentions; Green Mobiles; Extension of The Theory of Planned Behaviour; Tpb;
- Summary/Abstract:The Indian economy consistently experienced an upward growth and is now the world’s 3rd largest economy, with only the United States of America (USA)and China ahead; and third largest in terms of Purchasing Power Parity (PPP) (IBEF, 2021). India’s GDP is pegged at $ 2.9 trillion, estimated to reach a whopping $ 5 trillion by 2024 and $ 10 trillion by 2030 or 2031 (investindia.gov.in, 2019). According to the World Economic Forum (2019), India’s market size is pegged to grow at a thriving $ 6 trillion in the coming years (Future of Consumption in Fast-Growth Consumer Market – India, 2019). However, such a prodigious growth has also been at the cost of cultural changes, mass consumption of nature and natural resources giving way to developing infrastructure and urbanization, changing consumer trends and consumption patterns, demanding consumers’,leading to a new wave consumerism.Furthermore, the rise in consumer demand has led to a higher and greater consumption causing a virtuous and vicious cycle of demand, manufacture, consumption; leaving behind a huge amount of waste arising out of unusable, non-recyclable products (Booi Chen & Teck Chai, 2010; Joshi & Rahman, 2015). While, such wastes can be attributed to all industries and sectors, the packaging & electronic industries, in particular the computer, computer component segment and the telecommunication sector – specifically mobile handsets appear to be major contributors of e-waste, currently in India.
- Price: 4.50 €
Predicting Consumer Decisions Using Modified Temporal Motivation Theory
Predicting Consumer Decisions Using Modified Temporal Motivation Theory
(Predicting Consumer Decisions Using Modified Temporal Motivation Theory)
- Author(s):Pranav Manjunath Bhat, Priyanshu M, S Shruti, Madhav Murthy
- Language:English
- Subject(s):Psychology, Marketing / Advertising
- Page Range:71-82
- No. of Pages:12
- Keywords:Predicting Consumer Decisions; Using Modified Temporal; Motivation Theory;
- Summary/Abstract:The volatility of markets is heavily influenced by the rapidly changing dynamics of consumer behavior. Therefore, entities that can predict consumer behavior to a reasonable degree have better insights into market trends and can prepare accordingly. This advantage can give them an edge over their competitors and enable them to increase their returns on investment (ROI).The economic potential in being able to predict consumer behavior has motivated many researchers and economists to postulate several theories in the field and even borrow related theories from other fields. One theorythat has shown enormous potential is Temporal Motivation Theory (TMT). Temporal Motivation Theory is an integrative motivational theorydeveloped by Piers Steel and Cornelius J. Konig. It is an amalgamation of expectancy theory, hyperbolic discounting, cumulative prospect theory, and need theory (Steel & König, 2006). According to it, motivation is a function of expectancy, value, delay, and differences between rewards and losses of choices presented. Temporal Motivation Theory finds application in the analysis of procrastination, goal setting, strategic risk behavior, military deterrence,and unlike most other theories, accounts for behavior over time but has not yet found application in consumer behavior.
- Price: 4.50 €
Marketing 4.0: Emerging Technologies That are Refining Digital Marketing
Marketing 4.0: Emerging Technologies That are Refining Digital Marketing
(Marketing 4.0: Emerging Technologies That are Refining Digital Marketing)
- Author(s):Fathima Raj Kilimas, Ashish Chandra, Narendra Rustagi
- Language:English
- Subject(s):Marketing / Advertising, ICT Information and Communications Technologies
- Page Range:83-100
- No. of Pages:18
- Keywords:Marketing 4.0; Emerging Technologies; Digital Marketing;
- Summary/Abstract:Technology can be defined as the application of scientific knowledge to meet a specific practical need. This definition is an all-embracing one and is more relevant in a world which has seen its influence permeate every facet of the present-day life at a rapid pace. However, its influence can be embodied in the diverse industries that have emerged in this century. Certain industries are anticipated to change so much in the coming 20 years than they have in the last two centuries (Morrison, 2017). To counter the impact of technology and to ensure that they never lose sight of the race, industry giants are investing a huge chunk of their revenue on Research and Development; and its (R&D) part of the pie is always on the rise year-on-year (Loeb, 2018). The computational and analytical ability of AI systems are increasing faster than Moore’s Law (Perrault, 2019). Such prowess has enabled the emergence of a multitude of streams rooted in Artificial Intelligence and related technologies.
- Price: 4.50 €
Marketing Game Changers: Capitalizing The Micro-Moment Through Augmented Reality
Marketing Game Changers: Capitalizing The Micro-Moment Through Augmented Reality
(Marketing Game Changers: Capitalizing The Micro-Moment Through Augmented Reality)
- Author(s):Uday Salunkhe, D. N. Murthy, Vijaya Kumar. B.
- Language:English
- Subject(s):Marketing / Advertising
- Page Range:101-118
- No. of Pages:18
- Keywords:Marketing Game Changers; Capitalizing; Micro-Moment; Reality;
- Summary/Abstract:Imagine that you are watching a live stream Bollywood song with a colorful festive backdrop when you suddenly get attracted to the dress worn by your favorite actor. You pause the scene, take a close look at the dress, and start wondering if this is the dress you should wear for an upcoming evening party. Now comes Augmented Reality (AR), which will create your 3D image and put the dress on you virtually. You can then visualize yourself with this dress and moving around in the party hall backdrop. You can further customize the dress and place an order to be ready for the party just in time. All these are possible due to the advancements in technology, specifically what is called augmented reality.
- Price: 4.50 €
Exploratory Study on Value Creation Along The Supply Chain of Electric Vehicles: An Opinion Mining Approach
Exploratory Study on Value Creation Along The Supply Chain of Electric Vehicles: An Opinion Mining Approach
(Exploratory Study on Value Creation Along The Supply Chain of Electric Vehicles: An Opinion Mining Approach)
- Author(s):Dakshina Murthy R.A, Madhumita Guha Majumder, M. Khurrum S. Bhutta
- Language:English
- Subject(s):Ethics / Practical Philosophy, Marketing / Advertising
- Page Range:119-135
- No. of Pages:17
- Keywords:Exploratory Study; Value Creation; Supply Chain; Electric Vehicles; Opinion Mining Approach;
- Summary/Abstract:We are witnessing a surge in the demand for electric vehicles, in the domestic as well as globalmarkets on account of greater concern for the environment and advancement in technology. Every country is committed to reducing its carbon footprint over the next decade in order to address the issues ofglobalwarming, deterioration in air quality, especially in the cities due toheavy pollution, and depletion of resources. EVs have the advantage of high performance andfuel efficiency along with very low emissions and long operating range, making them a viablealternative to fuel-based vehicles. As the automobile industry goes through an exciting phase of transformation with the adoption of EVs, it can be very interesting, from an academic viewpoint, to understand, assess, and analyse the various strategies and operational challengesfaced by the various stakeholders, as drastic changes in the management of supply chain are envisaged for the manufacture and servicing of EVs as comparedto fossil fuel-based conventional vehicles.
- Price: 4.50 €
Value Creation for Venture Capital-Backed Firms by Avoiding The Likelihood of Moral Hazards
Value Creation for Venture Capital-Backed Firms by Avoiding The Likelihood of Moral Hazards
(Value Creation for Venture Capital-Backed Firms by Avoiding The Likelihood of Moral Hazards)
- Author(s):Vandana Panwar, Christopher Erickson, Alan Tupicoff
- Language:English
- Subject(s):Economy, Ethics / Practical Philosophy, Marketing / Advertising
- Page Range:137-158
- No. of Pages:22
- Keywords:Value Creation; Venture Capital; Backed Firms; Likelihood of Moral Hazards;
- Summary/Abstract:In India, venture capital financing is a significant and growing form of financial intermediation. Under SEBI regulations, venture capital firms are categorized as “alternative investment fund” (AIF) defined as an AIF that invest primarily in unlisted securities of start-ups and early-stage venture capital undertakings (Venture Capital in India, 2021). Between 2012 and 2020, VC funding increased at annual rate of 15.7% from $3.1 billion to $10.0 billion. VC funding then jumped in one year from $10.0 billion to $38.4 billion in 2021 (Bain & Company, 2022). Venture capital firms (VC firms) engage in value creation by providing privately held “tech” firms with equity, debt, or hybrid forms of financing, typically also providing managerial expertise and advice. In the process of value creation, VC firms play a disproportionate rule in economic growth by promoting the commercialization ofnew technologies.
- Price: 4.50 €
Applying Behavioural Economics to Bring In Social Transformation: Rural Shoring for Stakeholder Wellbeing
Applying Behavioural Economics to Bring In Social Transformation: Rural Shoring for Stakeholder Wellbeing
(Applying Behavioural Economics to Bring In Social Transformation: Rural Shoring for Stakeholder Wellbeing)
- Author(s):Vikramaditya Kanodia, Rima Ghose Chowdhury
- Language:English
- Subject(s):Economy, Business Economy / Management, Behaviorism, Socio-Economic Research
- Page Range:159-174
- No. of Pages:16
- Keywords:Applying Behavioural; Economics; Social Transformation: Rural Shoring; Stakeholder Wellbeing;
- Summary/Abstract:Corporates have won wars with human behavioural dimensions and their interplay as starting points. Using behavioural economics has helped corporates advance business causes and create win-win situations. This chapter aims to highlight the motivating factors of social research such as stimulation of respondents, sense of participation, growth of knowledge, the quest for progress, and curiosity to understand the cause and effect relationship of various social phenomena. The research aims at finding: How a behaviour change impacted society? How a societal outlook change furthered a business cause? This chapter also attempts to provide a strong case for corporates to explore behavioural economics to further their businesses ethically and inclusively. The premise brings unique value to end consumers in a perceived upliftment of socioeconomic worth.
- Price: 4.50 €