Impact of the First and Second Waves of Coronavirus on Slovak Radio Audiences
Impact of the First and Second Waves of Coronavirus on Slovak Radio Audiences

Summary/Abstract: During the first and second waves of coronavirus, with the increase in new positive cases of COVID-19, the population of Slovakia had to get used to various restrictive mobility restrictions on several occasions. Among the most significant were the restrictions which closed bars, restaurants, sports grounds, and other cultural and social spaces and events. People were forced to stay more at home and devote their time to themselves and their families. Did this condition help increase radio listening or damage it? Does the main indicator of a pandemic –the number of new cases of disease detected by PCR tests affect radio listening? The paper maps the audiences of selected and the most listened-to Slovak commercial and public radio stations based on a comparison of listening data between March 2019 and January 2020, and between March 2020 and January 2021. We will use data obtained from two surveys bymedian.sk: MML-TGI and RADIOPROJEKT. The aim of the article is to provide the reader with a detailed analysis of the currently available radio stations Expres, Fun, Vlna, and Slovak public radio stations with regard to the effects of the corona crisis and aims to find out the impact on and possible connection with listening to selected radio stations.

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