A Study on Changing Role of Investor Behaviour towards Digital Investments – Pre and During COVID-19 Scenarios
A Study on Changing Role of Investor Behaviour towards Digital Investments – Pre and During COVID-19 Scenarios

Summary/Abstract: World markets are facing anxiety and vulnerability due to global pandemic of COVID-19.Investors are becoming cautious while selecting their investment avenues and hence their focus is shifting to more secure forms of investments. Cryptocurrencies are one of the renowned form of digital investments and has drawn attention of many investors since its origination. Since 2013 it has been attracting and shifting eye balls of many financial and IT researchers with its excellent returns and use of advanced technology. The present study has explored the impact of COVID-19 on the investor behaviour towards digital currencies. For the very same purpose researchers have considered pre and during COVID phases and compared the shift in volatility of five selected cryptocurrencies. The study has also explored few of the most prominent investor biases which influences investor behaviour and how these biases have shifted during global pandemic of COVID-19. Some of the prominent biases such as, availability bias, regret, mental accounting and herding have been recognized in the study to understand investor behaviour.

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