IDEOLOGIZACIJA I KOMERCIJALIZACIJA U UPRAVLJANJU PANDEMIJOM
IDEOLOGIZATION AND COMMERCIALIZATION IN PANDEMIC MANAGEMENT

Summary/Abstract: Two significant phenomena that have occurred in the past few years have been emigration and the COVID-19 pandemic crisis.These events shook the world on a global level, causing political, economic, social and other consequences. These two crisesseem to have been used to achieve certain political goals, both nationally and globally. Thus, political goals came to the fore inthe defense against the crisis. However, the crisis of the pandemic is more relevant by nature, because it is about people's livesand health, globally, encompassing all countries, different nations, cultures, religions, but also different gender, age, educationand other structures. The crisis of the pandemic and the fight against it is aggravated by migration, environmental, economic andother crises, which means that these are integrated crises to which an integrated or holistic response should be given.Medical and pharmaceutical science and the profession found themselves in a delicate situation, to respond to the challenges ofmass infection with the C-19 virus, and both were not prepared to respond to the pandemic, and this disorientation caused"cracks" that led to undermined public confidence in medicine and the subordination of the medical profession to politics. This ismore or less a statement that applies to the whole world, and especially to transition countries with a low level of democracy andwithout strong health, but also other institutions.The paper deals with the place and role of medical science and profession in the COVID-19 pandemic and the problems that led to theideologisation, but also the commercialization of the pandemic. The aim of the paper is to point out certain problems in the managementof the pandemic, so that they would not appear in the next mass crises

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