Welcome to Estonia! From the Folk Theory of Emotions and Character Traits to Brand Estonia Cover Image

Welcome to Estonia! From the Folk Theory of Emotions and Character Traits to Brand Estonia
Welcome to Estonia! From the Folk Theory of Emotions and Character Traits to Brand Estonia

Author(s): Ene Vainik, Heili Orav
Subject(s): Customs / Folklore
Published by: Eesti Kirjandusmuuseum
Keywords: folk theory; character traits; emotions; hard-working; anger

Summary/Abstract: The article aims to (re)construct the possible correlation of two folk theories of the Estonians – the theories of character traits and emotions. The case study is based on two separately conducted experiments: Heili Orav collected Estonian lexis on characteristic personality traits and Ene Vainik collected emotion lexicon. The authors attempt to determine the relationship between töökas ‘diligent’ or ‘hard-working’ as the most prototypical personality trait and viha ‘anger’ as the most typical emotion of the Estonians.

  • Issue Year: 2005
  • Issue No: 30
  • Page Range: 7-42
  • Page Count: 36
  • Language: English