INFLUENCE OF DEMOGRAPHIC CHARACTERISTICS ON PREFERRED FORMS OF MOTIVATION
INFLUENCE OF DEMOGRAPHIC CHARACTERISTICS ON PREFERRED FORMS OF MOTIVATION

Summary/Abstract: Within the worsening economic conditions, people become one of the most important aspects of the company success. Therefore, everything related to the proper management and development of human resources is crucial for the company. Motivation is one of the most important factors in the aspect of the management of human resources. Hence, the factor, influencing motivation, could play a vital role in the management of the staff. Namely, our main goal in the current article is to investigate the influence of demographic characteristics on the preference of certain motivational types. The study was held in the form of a survey among N=448 respondents in a governmentally owned railway company. For the investigation of the linkage between demographics and motivational preference, we conducted regression and correlational analysis. Our main findings proved, relatively weak, but still statistically significant influence of demographic traits on motivation.

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