CHARTING SUSTAINABLE TOURISM IN ROMANIA
CHARTING SUSTAINABLE TOURISM IN ROMANIA
AN OPPORTUNITY RELEVANT AUTHORITIES MIGHT BE MISSING
Author(s): Adina Palea, Paula-Diana Peev-OtimanSubject(s): Social Sciences, Media studies, Communication studies
Published by: Editura Politehnica
Keywords: Sustainable tourism; domestic tourism; marketing strategy; Covid-19 crisis; public communication;
Summary/Abstract: The unprecedented crisis humanity has been facing for almost two years now has had tremendous impact on the entire tourism ecosystem. The dramatic decline in the international tourism economy must be addressed both at an international and national level, with recovery strategies that can provide solutions for structural transformation. Particularly convenient for the Romanian landscape is the development of sustainable domestic tourism, which could quickly prove profitable for the entire HoReCa sector. The current paper focuses on The Ministry of Economy, Entrepreneurship and Tourism, the measures taken to encourage domestic tourism and its communication efforts, as seen online by the stay-at-home Romanians.
Journal: Professional Communication and Translation Studies
- Issue Year: 2021
- Issue No: 14
- Page Range: 42-53
- Page Count: 12
- Language: English