Sustainable Policy-Making in Urban Areas: Strategic Marketing Behaviors in Environmentally Proactive Organizations
Sustainable Policy-Making in Urban Areas: Strategic Marketing Behaviors in Environmentally Proactive Organizations
Author(s): Elvira Nica, Miloš Poliak, Katarína ValáškováSubject(s): Politics / Political Sciences, Politics, Economy, Political Sciences, Public Administration, Environmental and Energy policy, Marketing / Advertising
Published by: EDITURA ASE
Keywords: sustainability;policy-making;marketing;environment;proactive;organization;
Summary/Abstract: We configure a conceptual framework developed on a systematic and comprehensive literature review on sustainable policy-making in urban areas. Building our argument by utilizing data collected from European Commission, we carried out analyses and made estimates concerning strategic marketing behaviors in environmentally proactive organizations. The data for our research were gathered via an online survey questionnaire and were inspected on a sample of 4,500 respondents. Descriptive statistics of collected data from the finalized surveys were determined when significant.
Journal: Conferinta Internationala de Administratie si Management Public
- Issue Year: 16/2020
- Issue No: 1
- Page Range: 12-18
- Page Count: 7
- Language: English