ПРОДЮСЕР У КУЛЬТУРІ АУДІОВІЗУАЛЬНОГО ВИРОБНИЦТВА
PRODUCER IN THE CULTURE OF AUDIOVISUAL PRODUCTION

Summary/Abstract: The purpose of the article is to determine the features of functioning and motivation of the film producer in the culture of audiovisual production and to outline scientific vectors that will serve as a comprehensive analysis of the phenomenon of production in the intercultural space. Methodology. In elaborating the topic, a theoretical method was used to typify the functional features of the producer's activity; analytical method and methods of scientific analysis, comparison, generalization, which were useful in the process of establishing the creative and production features of the film producer in the culture of the audiovisual field. For the sake of art history and culturological aspects of studying the problem, methods of systematization and analysis were used. The scientific novelty of the study is that the problem of functioning and motivation of the producer in the context of the culture of audiovisual production has become the subject of a special comprehensive study; the content of the concept of "audiovisual creativity" as a certain specific integrity and unity of interconnected elements is argued and clarified; the expediency of using the comparative method for the study and manifestation of the peculiarities of producer's creativity in the film production process is proved. Conclusions. Acquaintance with the materials of this study, enriches the vast knowledge of the specifics of the producer in the culture of audiovisual production and provides a scientific basis for their use in courses on the theory and history of culture, including filmmaking, production and directing.

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