ЕСТЕТИЧНІ ЦІННОСТІ ЯК ОБ’ЄКТ ДОСЛІДЖЕННЯ: ВІД ЕСТЕТИЧНОГО ДО КУЛЬТУРОЛОГІЧНОГО УЗАГАЛЬНЕННЯ
AESTHETIC VALUES AS AN OBJECT OF RESEARCH: FROM AN AESTHETIC TO CULTURAL STUDIES’ GENERALIZATION

Summary/Abstract: The purpose of the article is to prove the expediency and scientific, methodological, conceptual, and categorical potential of Cultural studies as a science that may offer an updated perspective for the study of the problem of aesthetic values. Methodology. Methods of scientific analysis, comparison, and generalization during the elaboration of the source base and the method of systematization are used to determine the traditional and innovative directions of research of the problem of aesthetic values. Scientific novelty. The article considers the interdisciplinary and generalizing potential of Cultural studies on the example of the problem of study aesthetic values. The existing tendency to move the analysis of problems of humanities from separate sciences to the plane of interdisciplinary is emphasized. It was accented on the novelty and relevance of such interdisciplinary research within Cultural studies. Conclusions. The approach of Cultural studies offers an increase in the scale of generalization from aesthetic to actually global, which combines the experience of studying scientific problems in the traditional and extended areas. Given the fact that on the one hand, all material and spiritual values which surround man were born from culture, because culture is the cumulative result of productive human activity, and, on the other hand, culture absorbs them, being phenomenon generalized, interdisciplinary approach of Cultural studies is able to suggest an updated perspective on this problem on the border of traditional and non-traditional sciences and through the improvement of its conceptual and categorical apparatus to offer new ways to study.

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