АКТУАЛЬНІ ПИТАННЯ МЕДІАВПЛИВУ В PR-КОНСАЛТИНГУ
RELEVANT PROBLEMS OF THE MEDIA INFLUENCE IN THE SPHERE OF PR-CONSULTING
Author(s): Maryna Viktorivna IvashchenkoSubject(s): Media studies, Business Economy / Management
Published by: Національний юридичний університет імені Ярослава Мудрого
Keywords: business consulting; business analytics; Due Diligence; international consulting; innovative business consulting; PR-consulting; digital economics; transnationalization; Lean-startup; media resources;
Summary/Abstract: On 12 May 2021, the editorial office of the Collection of Scientific Papers «Economic Theory and Law» held the conversation dedicated to discussing the relevant issues of the consulting activity under contemporary social transformations and challenges, namely experience of the PricewaterhouseCoopers global consulting company in the sphere of business analytics under the coronavirus crisis and activities of international consulting companies affected by the covid-19 pandemics; technologies of innovative business consulting in Learn-startup for corporations; issues of media influence in prconsulting. Theses of the discussion’s participants will be published in the current and following issues of the collection.
Journal: Економічна теорія та право
- Issue Year: 2/2021
- Issue No: 45
- Page Range: 141-147
- Page Count: 8
- Language: Ukrainian