Facebook jako narzędzie komunikacji z fanami. Analiza porównawcza aktywności pisarek: Katarzyny Bondy i Katarzyny Puzyńskiej
Facebook as a communication tool with fans. A comparative analysis of Katarzyna Bonda and Katarzyna Puzyńska activity

Summary/Abstract: Article includes a presentation and analysis of research (both qualitative and quantitative) conducted during 2019 summer on Facebook profiles that belong to Katarzyna Bonda and Katarzyna Puzyńska. Two-months monitoring of their profiles has delivered valuable data that enabled the verification two hypotheses. The Author assumed, that writer’s “call to action” phrases would positively influence fans’ reactions. The Author also assumed that both writers would publish posts at the same pace. It turned out that call-to-action phrases are not that important in relationships with fans as one could expect. In addition, major differences between publication frequencies were discovered: Katarzyna Puzyńska was definitely more active. She published more diverse posts, that could be grouped in 4 categories (self-portraits, books’ promotion, nature, other). In Bonda case posts could be grouped into two categories (books’ promotion and personal ones). It was also noticed that both writers eagerly interacted with their fans using the potential that new media have.

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