АНТИКРИЗОВИЙ МАРКЕТИНГ У ТУРИСТИЧНОМУ БІЗНЕСІ В УМОВАХ ПАНДЕМІЇ КОРОНАВІРУСУ
ANTI-CRISIS MARKETING OF THE TOURIST BUSINESS IN THE CORONAVIRUS PANDEMIC CONDITIONS

Summary/Abstract: The author summarizes the approaches to the interpretation of the concept of “crisis marketing”, analyses peculiarities of marketing strategy, specifics of its realization at anti-crisis management of tourist enterprises in the conditions of pandemic COVID and in post-pandemic realities. The author indicates the tools of crisis management of the enterprise depending on the root cause of crisis phenomena, suggests the scheme of formation of anti-crisis marketing strategy and proposes recommendations on mitigation of consequences of Covid-pandemic in the sphere of tourism.

• Details
• Contents