АНТРЕПРЕНЕРСТВО ТА АНГАЖЕМЕНТ ЯК ФОРМИ ПРОДЮСЕРСЬКОЇ ДІЯЛЬНОСТІ
ENTREPRENEURSHIP AND ENGAGEMENT AS A FORM OF PRODUCTION ACTIVITY

Summary/Abstract: The purpose of the article is to consider and identify the features of enterprise and engagement as forms of production in the context of the formation of the profession of producer in the late nineteenth – early twentieth century. The methodology involves the use of cultural and historical methods to understanding the cultural and historical features of the profession of producer, understanding the essence of enterprise and engagement as forms of production. Scientific novelty. From the standpoint of cultural and historical approach, the author's definition of enterprise and commitment as concepts of humanitarian knowledge and business reality is presented, the essence and specificity of these phenomena are reflected as forms of production. Conclusions. It is argued that entrepreneurship and engagement in the context of the formation of mass culture are effective forms of the formation of production in the field of mass culture. It is shown that both entrepreneurs and artists – actors, directors, playwrights – played the role of producer in institutions of an enterprise type. The indicated trend continues to persist, nevertheless, the activities of the producer are constantly being transformed and improved.

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