ІДЕНТИЧНІСТЬ ОСОБИСТОСТІ ТА СПЕЦИФІКА ЇЇ САМОПРЕЗЕНТАЦІЇ У ВІРТУАЛЬНОМУ КОМУНІКАТИВНОМУ ПРОСТОРІ
IDENTITY OF PERSONALITY AND SPECIFICITY OF ITS SELF-PRESENTATION IN VIRTUAL COMMUNICATIVE SPACE

Summary/Abstract: The purpose of the article is to reveal the features of constructing a personal identity in a virtual environment. Methodology. The choice of research methods is determined by the purpose of the article and the subject of research, in particular, general scientific and empirical techniques are used, based on a systematic approach to the analysis of works on the problems of interpretation of virtual identity. The scientific novelty of the obtained research results lies in the correlation of the essence of the concepts "real identity" and "virtual identity", identifying the features and risks of the formation of the latter. The article highlights the factors of human construction of a "virtual" identity, which often occurs due to dissatisfaction of the individual with his real identity. It is emphasized that virtual reality provides ample opportunities for self-expression and disclosure of personal potential, but the desire to always "be online" affects the physical health of the user, thereby increasing his anxiety, leads to fatigue and irritability, exacerbation of hyperdynamic. The problem of excessive immersion in cyberspace has been identified: by abusing being in it, an unformed personality can lose life landmarks, assimilate programmed solutions and ready-made mental stamps. Conclusions. In social networks, a person can easily create an ideal image of himself, which is less authentic than the real one, because it reflects the individual's idea of an invented, ideal set of their own qualities, which are completed with ready visual, textual and audio network tools. Social "slowing down" in the Internet environment significantly reduces the moral level of communication in social networks and messengers. Even today, the level of trust among young people in semi-anonymous messages on the Internet is higher than in traditional sources of information. At the same time, the unsystematic acquisition of knowledge in this way does not allow young people to form an established picture of the world, leaving it largely fragmented.

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