ТВОРЧА ОСОБИСТІСТЬ ЯК СУБ’ЄКТ КУЛЬТУРИ В ПАРАДИГМАЛЬНИХ ВИМІРАХ ОСМИСЛЕННЯ
THE CREATIVE PERSONALITY AS A SUBJECT OF CULTURE IN THE PARADIGM DIMENSIONS OF UNDERSTANDING

Summary/Abstract: The purpose of the article is to substantiate the essence of paradigmaticity, to determine the basic paradigm dimensions of cultural comprehension of the phenomenon of personality. The methodology of research consists in the application of synergetic, axiological, cultural-hermeneutic approaches and analytical, semiotic, phenomenological methods to comprehend the personality as a subject of culture, capable of representing universal cultural meanings, values and ideals through various forms of creative practices, choosing a personal vector of creative self-realization. Scientific novelty of the work lies in the fact that for the first time in the problem field of cultural studies on the basis of paradigmatic as a sign of modern postnonclassical humanitarianism is justified paradigm dimensions of comprehension of personality, based on discursiveness, multiple intellectual forms of scientific knowledge, as well as interpretive variability of artistic thinking. In the context of culturological comprehension of personality as a cultural subject universal paradigm dimensions are defined: interscientific, humanitarian, subject-value, activity-creative. Conclusions. Interscientific paradigmal dimension allows to systematize the directions of evolution of scientific views on the phenomenon of personality from the position of different spheres of scientific knowledge. Through humanitarian paradigmatic dimension the person is presented as a creative personality within phenomenological hermeneutics; in the context of discursive technologies of personality self-projection, the possession of which becomes an important condition of its successful creative self-realization. The creative personality in the context of the subject-value dimension acts as a bearer of cultural values as the works of spiritual culture. Culturological research of personality in its basic - activity-creative paradigmatic dimension allows to consider the creative personality through creative activity, on the basis of which reincarnation of the personality himself into the subject of culturecreativity takes place.

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