ОЗНАКИ ДЕСАКРАЛІЗАЦІЇ ЇЖІ СХІДНИХ СЛОВ’ЯН В УМОВАХ СЬОГОДЕННЯ: КУЛЬТУРОЛОГІЧНИЙ АНАЛІЗ
SIGNS OF DESACRALIZATION OF EASTERN SLAVIC FOOD IN MODERN CONDITIONS: CULTUROLOGICAL ANALYSIS

Summary/Abstract: The purpose of this article is to highlight the ways in which some foods in the modern East Slavic diet lose their sacred significance and acquire the status of everyday food, and to highlight the consequences of these processes as well. Methodology. In the work the complex of the following methods was applied: comparative, logical-analytical, semiotic, synchronic, diachronic. The scientific novelty is to implement a culturological analysis of the food products‘ image the main desacralization signs in the East Slavic culinary traditions, which have been transformed at the present stage due to the development of globalization and integration processes in the world cultural space. Conclusions. It was the study found that the format of food consumption "fast food" with its principles of universality and speed, sustainable development of new food technologies, the availability of variety in food, numerous promotional products on the gastronomic theme, the emergence of catering establishments in East Slavic cities with elements of other gastronomic traditions have led to a certain situation: 1) leveling of national traditions in food culture; 2) devaluation of the sacred status of certain types of food, which were sacred among the Eastern Slavs a century ago; 3) resacralization in gastronomic culture. Traditional edible products have been replaced by other products from different cultures, that is, some sacred objects have been replaced by others depending on social, historical, political conditions. This occurs against the background of cultural expansion (Americanization, Easternization, and other processes in the culture of cooking and eating); 4) remythologization of modern culture, when the process of myth-making is revived. It was revealed, that new myths are being created in society, which is often illusory.

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