ПОЗИЦІОНУВАННЯ БІБЛІОТЕКИ У МОЛОДІЖНОМУ ІНТЕРНЕТ-СЕРЕДОВИЩІ
POSITIONING OF THE LIBRARY IN THE YOUTH INTERNET ENVIRONMENT

Summary/Abstract: The purpose of the article is to study the organizational aspects of advertising and information presentation of modern public libraries on the Internet. The main tasks of the work are the research of the state of the problem studying; analysis of the peculiarities of the modern libraries’ representation in cyberspace; research of advertising and information support methods of the regional library; creating and filling the library's Instagram page. The methodology uses the tools of the modeling method: problem statement, creation, and analysis of the model. The application of the integrity principles, hierarchy, and structure makes it possible to consider the library's page on the social network Instagram as part of the library promotion. The scientific novelty of the work is the expansion of theoretical knowledge and practical skills in presenting the libraries’ activities in social networks and the impact of the latter on the involvement of young people in libraries. The article considers the main aspects of popularization of the regional library in the social network Instagram. Conclusions. The study showed that by using social networks as a tool for presentation in cyberspace, library institutions promptly inform visitors about current library news, provide round-the-clock access to information resources and provide remote reference and information services.

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