СУЧАСНІ ПАРТІЙНІ PR-ТЕХНОЛОГІЇ ЯК РІЗНОВИД ПРИКЛАДНИХ СОЦІАЛЬНО-КОМУНІКАЦІЙНИХ ТЕХНОЛОГІЙ
MODERN PARTY PR-TECHNOLOGIES AS THE VARIETY OF APPLIED SOCIAL-COMMUNICATIVE TECHNOLOGIES

Summary/Abstract: The purpose of the work is to confirm the key PR-technologies in party Internet communications and also to analyze the specifics of their usage as the variety of social-communicative technologies (SCT). The methodology of the research is based on the applying social-communicative and structural-functional approaches and also on general principles of scientific, objective, unity of logical and historical approaches during the research of social structure, political institutions, and processes. The scientific novelty consists in reasoning thesis as for the influence of “noo-politics” on definition essential characteristics of PRtechnologies in party communication as SCT which are based on the certain plan (program) and is the organized management activities in communicative process in the measures of party work and in reasoning need informing and support bilateral party communication based on interactive PR-practices in Internet space. Conclusions. The conducted analysis of PR-technologies which is used in party communication in the global Net confirms the significant dynamics of functional changes on the Internet from Web 1.0 till Web 2.0. from the creation of personal sites of politicians and political powers, Internet agencies, open Internet debates technologies, and media “information sponsorship” when on the first place comes blogging and social nets (Facebook, Twitter) begin actively use which stimulate the development of horizontal measures of party interactive communication.

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