Analyzing Memetic Isolation Fantasy Themes during the COVID-19 Pandemic: The Normalization of a Previously Unknown Social Problem Cover Image

Analyzing Memetic Isolation Fantasy Themes during the COVID-19 Pandemic: The Normalization of a Previously Unknown Social Problem
Analyzing Memetic Isolation Fantasy Themes during the COVID-19 Pandemic: The Normalization of a Previously Unknown Social Problem

Author(s): Dagmara Tarasiuk
Subject(s): Media studies, Cultural Anthropology / Ethnology, Applied Sociology, Health and medicine and law
Published by: Instytut Studiów Politycznych PAN
Keywords: fantasy themes analysis; pandemic; covid-19; memes; isolation;

Summary/Abstract: The aim of this article is to analyze memes about social isolation introduced in connection with the Covid-19 pandemic. The author’s contact with memes during the first weeks of the pandemic (March–April) was initially motivated only by the desire to fill leisure time in such strange circumstances as the time of quarantine. With time, the observation began to take on a more systematic character, and the images found on the web became an interesting research material illustrating strategies undertaken to normalize and familiarize people with forced isolation and imposed social distancing, measures previously unknown in society on such a large scale. The material thus collected was analyzed using the fantasy themes analysis (FTA) method.

  • Issue Year: 65/2021
  • Issue No: 1
  • Page Range: 123-143
  • Page Count: 21
  • Language: English