Kişilik Tipleri ve Fiyat Algısı: Yerli Turistler Üzerine Bir Araştırma
Personality Types and Price Perception: A Research on Domestic Tourists

Summary/Abstract: Tourist behavior is generally shaped around demographic and socioeconomic characteristics,national culture or individual preferences. However, it is currently a complex process that still needs to be explained. In this research, it is aimed to define the price perception of domestic visitors towards touristic services and to associate them with personality types. For this purpose,the data collected within the scope of the survey technique from 403 domestic visitors who visited the Antalya destination in 2019 were analyzed. Within the scope of the analysis, personality types of the Antalya destination visitors are altruistic personality, extroverted personality, the personality prone to use and predisposed personality. In addition, it has been determined that the personality types of the visitors affect the price perception positively.

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