Regional public service media organization in Poland in the era of media convergence
Regional public service media organization in Poland in the era of media convergence

Summary/Abstract: This paper presents the concept of a new regional public service media organization in Poland. Changes in social communication and in particular Internet and digital media dissemination resulted in progressing media convergence. It brings the necessity of change not only of devices for producing and receiving media content (information, music, movies), but also organizational changes in companies providing media services themselves. This is about the unification and universalism of communication, i.e. suitability to content ‘utilization’ in many formats (text, audio, photo, video), but also economic saving in content acquiring and monetization (getting revenues from media activity). New technologies entail changes in work organization and thus modifications in organizational structure. The paper presents the model organizational structure of new regional, public service media entities that considers media convergence and necessary modifications in journalistic work resulting from changes that occur.

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