CO MOŻE OZNACZAĆ FASCYNACJA KSIĄŻKĄ W SPOŁECZEŃSTWIE KONSUMPCYJNYM?
GROWING INTEREST IN BOOK IN THE CONSUMER SOCIETY– WHAT CAN IT MEAN?
Author(s): Małgorzata GóralskaSubject(s): Cultural Essay, Political Essay, Societal Essay
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: książka; czytelnictwo; promocja czytelnictwa; gadżety czytelnicze; miasteczka książek; wsie książek; miasta książek; miasto książek; wieś książek; miasteczko książek; promote reading; promote libraries; book towns; book markets
Summary/Abstract: The article discusses the issue of using the ideas and image of a book in various contexts: project-making, marketing, urban planning, business. Item used to promote reading and libraries are described as well as gadgets for readers and book-shaped objects. The article discusses the issue of using the ideas and image of a book in various contexts: project-making, marketing, urban planning, business. Item used to promote reading and libraries are described as well as gadgets for readers and book-shaped objects.
Journal: Przegląd Humanistyczny
- Issue Year: 424/2009
- Issue No: 03
- Page Range: 105-114
- Page Count: 10
- Language: Polish
- Content File-PDF