MUSEOLOGY AND COMMUNICATION WITHIN THE VIRTUAL MUSEUM
MUSEOLOGY AND COMMUNICATION WITHIN THE VIRTUAL MUSEUM

Summary/Abstract: Anyone thinks to know what a museum is. However, despite the common thoughts, a museum is an institution which is constantly evolving nowadays. The present work aims to highlight the link between the "museum" entity as an institution and changes in society. This adjustment affects the museum communication. Today, communication is said to be a particular current topic due to social evolution. Indeed, it leads to new challenges arising from globalisation, and new opportunities offered in terms of technological innovation. We live in a historical moment characterised by great social and economic changes that see technology as the main protagonist. So what is the role of this technology in the institution and the "museum" institution? In this paper, we consider the results of the changes in society in terms of technology and how they affect museums and their manners of communication.

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