Universities promotional actions as a way to level the effects of demographic decline
Universities promotional actions as a way to level the effects of demographic decline
Author(s): Izabela OstrowskaSubject(s): Economy, Sociology, Sociology of the arts, business, education, Public Finances, Marketing / Advertising, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: marketing; universities promotion; demographic decline
Summary/Abstract: Since 2006, universities have been affected by the demographic decline, which causes that the number of students is decreasing in Poland. A smaller number of potential candidates for studies means that universities must actively promote themselves to encourage young people to choose their services. The article has a research character based on the analysis of available statistical data, the literature of the subject and the results of the survey. The aim of the study and the presented article is to identify places where young people undertaking full-time studies (as it is the dominant form of education at public universities) searched for information about studying opportunities and getting to know their opinions on places where the university should promote itself.
Journal: European Journal of Service Management
- Issue Year: 27/2018
- Issue No: 3/1
- Page Range: 189-196
- Page Count: 8
- Language: English