Websites of Slovak sports clubs-Analysis, evaluation and recommendations
Websites of Slovak sports clubs-Analysis, evaluation and recommendations
Author(s): Michal Varmus, Josef Vodák, Patrik FerencSubject(s): Sports Studies, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Birlesik Dunya Yenilik Arastirma ve Yayincilik Merkezi
Keywords: Web site; Critical Success; Factors; Sport; Marketing;
Summary/Abstract: The paper analyses the websites of sports teams of most popular Slovak sports. For assessment were established 13 parameters. The evaluation focused on the relationship of the club through the website with fans, sponsors and youth. The results of this analysis shows the shortcomings and common features various clubs, in view of the approach to addressing the issue. This article also shows the difference between the clubs and their approach with regard to the sports sector in which they operate.
Journal: Global Journal of Business, Economics and Management: Current Issues
- Issue Year: 8/2018
- Issue No: 2
- Page Range: 43-48
- Page Count: 6
- Language: English