Eventy jako sposób przyciągania mieszkańców i turystów
Events as the Way of Attracting Dwellers and Tourists

Summary/Abstract: The authorities of towns and villages at the Baltic cost willingly take advantage of the inflow of domestic and foreign tourists in the summer season by presenting their touristic offers .The objective of the paper is to diagnose the importance of events in strengthening the cohesion of a local community and in increasing the attractiveness of local sites in the opinion of outsiders. The marketing of places is widely applied, performing many useful functions in the development of local areas. Of particular importance are events being an initiative of creating and accentuating the potential of smaller towns or villages. Despite the emigration of the young to other places in search of work, cultural and sports events bring them back. Events are remembered and appreciated by the youth. The paper uses the results of the conducted focus group interview.

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