REKLAM VE FOTOĞRAFIN TARİHİ SÜREÇ İÇERİSİNDEKİ İŞBİRLİĞİ VE ÖRNEK BİR UYGULAMA
COOPERATION IN ADVERTISEMENT AND PHOTOGRAPHY HISTORY PROCESS AND AN EXAMPLE APPLICATION
Author(s): Cihan Aybay, Birsen ÇekenSubject(s): Photography, Visual Arts, Recent History (1900 till today), 18th Century, 19th Century, Marketing / Advertising, History of Art
Published by: Sanat ve Dil Araştırmaları Enstitüsü
Keywords: Technology; Industrial Revolution; Photography; Advertising; Graphic Design;
Summary/Abstract: The Increasing information and developing technology have caused many fields to enter a rapid change process. These changes gained momentum with the Industrial Revolution (1760-1840), in which mechanization began in almost every field, so the fields of art and design were also affected by this process. The work on photography started and gained momentum with the Industrial Revolution. The aim of this research is to reveal the collaboration process they have gone through since the day advertising and photography came together in this developing process and the importance of this process with literature scanning techniques. Work; It is important to reveal the importance of photography as a visual element for advertising and the place and importance of photography in graphic design.
Journal: İdil Sanat ve Dil Dergisi
- Issue Year: 10/2021
- Issue No: 79
- Page Range: 494-504
- Page Count: 11
- Language: Turkish