MOTIVES OF PARTICIPATION IN THE SHARING ECONOMY: TOURISM SECTOR CASE
MOTIVES OF PARTICIPATION IN THE SHARING ECONOMY: TOURISM SECTOR CASE

Summary/Abstract: The study’s main goal is to investigate the motives that encourage the usage of sharing economy-based platforms in the tourism sector. Systematic research shows that researchers’ opinions who have analyzed the motives for participation in he sharing economy differ. The study found a lack of information on the motives influencing sharing economy-based platforms in the tourism sector. The methodological tools of the research were a questionnaire survey, in which 155 respondents participated. The survey was conducted in Lithuania. The questionnaire examines the social, environmental, and economic motives that influence intent to consume. The results of the empirical analysis presented in the article showed that the priority motives for the use of sharing economy-based platforms in the tourism sector are social, aimed at the fulfilment of personal needs. Other motives also influencing participation in the sharing economy in the tourism sector are economic and ecological. The research results can help adapt the product offer to consumers’ requirements, creating an opportunity for tourism companies to attract higher tourist flows and compete in the tourism sector.

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